Fur
During my 3rd year at Parsons, I had the opportunity to intern at Fur, a skincare company, as a digital designer. At Fur, my main project was to help redesign their blog page on their website. Fur is an inclusive, vegan, cruelty free, non-toxic skincare brand aiming to bring comfort and care to all people.
Role
Digital Designer
Timeframe
Oct 21 - Jan 22
Responsibilites
Design Research, UI/UX Design, Information Architecture, Visual Design, Protoyping & Testing
How can we reorganize the blog landing page in order to increase viewership and enhance the overall experience?
What is the blog page?
The Fur blog is a place where people can go to learn more about the products, read interviews with relevant people, and get connected to the brand as a whole.
Approach
My main approach was to create a system to organize the different types of blog posts by creating categories and tags.
Design Process
In order to effectively tackle the problem, I experimented with many different designs. Seeing how a prominent hero with categories underneath worked, or creating a tagging system to narrow down the blog posts shown at once.
To begin, I sought out to figure out what is working and what is not on the blog page. I wanted to redesign the landing page in a way that still maintains the current identity, but improves the overall experience and look of the page.
Wireframes:
Final Design
After extensive QA and iterations, we approached a final design that was easier to navigate, organized, and structured.
Prominent Hero
To provide an “at a glance” section, we created a hero that displayed 3 featured articles.
Categories
We created a menu bar with 5 main categories to quickly see the different types of blog posts. “How To,” “Education,” “Interviews,” “Inspiration,” and “All.”
Grid System
We simplified the layout from the former to utilize a 3-grid system with square image previews for each post.
Old Blog Landing Page
Redesigned Blog Landing Page
